Some campaigns against drunk driving use positive reinforcement—such as rewarding sober drivers with free pancakes or a parade. But this guerrilla-style PSA uses blunt force to drive its message across. In the graphic reminder not to drink and drive, pub patrons are freshening up in the bathroom when a bloodied (fake) head suddenly crashes through the mirror, as if flying through the windshield of a crashed vehicle. After showing the understandably startled reactions of the unsuspecting hand-washers, the video asks: “What impact could a drink have on your night out?” See for yourself below:
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